Sellulloyd is dedicated to exploring of the benefits of cultivating your brand. By its very definition, culture implies, the balance of life to create a positive environment for civilization. Their motto is: "Sellulloyd's cohorts are a visually dynamic team in creating culture, trends and global advertising experiences."

Sellulloyd's Nemesis inspire the counter-culture within the company and challenge all groundbreaking advertising agency to up the anti, provoke and awaken the creative dragon. We will establish your brand in the underbelly of society, creating a radical edge to your image, a subversive presence which will then be translated into acceptable "mad coolness" by the mainstream public, the birth of the anti-ad.

Branding guru Richard Lassalle, brand guardian Laurence Lassalle along with, Valensi, web designer Jeremy Miller and viral director Colleen Davie Janes have a vast network of advertising and film resources at their disposal. This enables the counter culture agents to capitalize on the extreme solutions for art directors, copywriters and creative directors across the globe.

The creative brainstormer Angelo Gianni, cyberspace geek Fridolin Bissert and Packaging Design Dai Otofuji, recognized for their collective lateral brainstorming live action and conceptual thinking processes, have successfully created unorthodox advertising campaigns for such global brands as Nike with Weidon Kennedy. In 2006 they designed the trebuchet in the Volkswagen spot "ride" for Alex Bogusky at Crispin Porter & Bogusky, and with BBDO.NYC creative director Thomas Mayo, they created the CGI alien train in association with HR Geiger for Levis x-type.

The talented music video agents within Sellulloyd have created award winning Celebrity Endorsements and stage designs for pop icons like U2 and Eminem, infusing the TV world with controversial billboard and deep subconscious subliminal messages.